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TVNZ’s decision announced. Industry-wide changes to come?

September 25, 2009

TVNZ has announced its decision to reduce the commission paid to agencies by 10%, effective from 1 January 2011.  These changes differ from proposed plans and have been reached after consultation between TVNZ and Industry Associations (including NZMA, ANZA – and led by CAANZ).

The New Zealand Marketing Association (NZMA) stands in a unique position, with a broad and diverse member base including agency, media and client-side organisations, and must work to represent all parties fairly. For more information on the NZMA’s perspective, visit the NZMA’s website.

Full details on TVNZ’s announcement are also available here.  Your feedback is important, so post your comments here.  The NZMA will also be sending out a survey soon to find out how these changes are likely to affect you.

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