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How to remunerate an integrated or direct marketing agency

August 25, 2009

This document is designed to be a helpful starting point for any advertiser who is looking to engage a direct or integrated agency on a medium to long term basis…

Agency Remuneration

One Comment leave one →
  1. Ben Goodale permalink*
    August 31, 2009 4:29 am

    We are going to be pulling together some considerations on remuneration for media in the near future. One key area is remuneration for digital content, a real grey area, and the best options.

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